How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective

A laboratory experiment examines the effects of electronic word-of-mouth (e-WOM) on consumer consideration and choice of an experience product. Specifically, we manipulated the number of consumer recommendations and the optimality of the recommended product in a realistic online shopping environment. The results indicate that e-WOM is likely to result in more time considering the recommended product. For consumers more motivated to process information, e-WOM recommendations lead to more time spent on the choice task overall. Further, consumers with less motivation to process information make suboptimal decisions based on e-WOM recommendations. Consumers with a high motivation to process information are willing to accept recommendations and switch from declared attribute preferences, but choose only optimal products.     

Studies to Evaluate COBIT's Contribution to Organisations: Opportunities from the Literature, 2003–06

Information Technology control frameworks such as the Control Objectives for Information and Related Technology (COBIT) are designed to promote effective IT governance. This paper guides future scholarly evaluations of COBIT by identifying gaps in, and facilitating, research. It uses a framework to update a classification of the COBIT literature, by examining publications that report on how COBIT has been used in organisations. The findings from content analysis of extensive printed resources carried out on three occasions between 2003 and 2006 suggest that very few academically‐focused evaluations of COBIT implementations have been undertaken, despite COBIT's extensive use in organisations throughout the world. Analysis points to growing acceptance of COBIT by both academics and practitioners, as well as a maturation in practitioner discussion of the framework. However, considerable potential exists for academic research that evaluates COBIT's effectiveness, to determine COBIT's value for organisations.     

A Multi Dimensional Analysis of Warning Signal Words

Warning signal words (e.g. DANGER, WARNING and CAUTION) are often used on warning signs and labels to denote the level of hazard implied by the situation they indicate. This process of hazard matching assumes that warning signal words communicate primarily hazard and yet we know little about the alternative associations they may communicate. Here we take a broader perspective on warning signal words and consider whether they do lie on a single dimension of hazard or whether they are in fact multidimensional. Multidimensional analysis of similarity ratings of 17 signal words ratings revealed three dimensions ‐ the level of hazard implied by the signal words, the extent to which they explicitly implied a risk and the explicitness of the instruction given. A follow up study supported the interpretation of dimensions 1 and 2. The results support the practice of using signal words to achieve hazard matching, and further suggest that there might be utility in mapping signal words to the conditions that they indicate in terms of the extent to which the situation or product constitutes an explicit risk.     

A Hierarchy-of-Effects Approach to Designing a Social Marketing Game

While there is great enthusiasm and interest by social marketers for games as a social marketing intervention, there is little evidence of the impact of these games. This research seeks to fill this gap by testing a theoretical model based on the experiential hierarchy of effects. An online game about the physiological effects of drinking was designed for high-school students and implemented in an educational curriculum with 223 participants (96% response rate) completing an online survey. The data was analyzed using structural equation modeling (SEM) and showed support for nine of the eleven hypotheses. The results show game characteristics of enjoyment (feel), knowledge (learn), and challenge (do) significantly related to attitudes and moderate-drinking behavioral intentions, ability to control drinking, and awareness of the physical consequences of drinking. There were no gender differences.     

Taxing tourism: enhancing or reducing welfare?

Using a modified simple general equilibrium model of international trade, the theoretical construct proposed by this research note shows that taxing tourism may increase or decrease economic benefit depending on the destination's market power. Yet, from a social point of view, taxing tourism can be welfare-enhancing, as externalities of rapid tourism growth should be internalized. Therefore, a social rather than a private optimum should be pursued via taxing tourism in order to guarantee sustainable tourism. From political economy perspectives, however, the actual taxation policies may not be welfare-enhancing, as they heavily depend on the political system and power relations in the destination.     

Self-catering accommodation in Switzerland

This article examines the situation of self-catering accommodation in the light of tourist experience in Switzerland. Swiss tourism is currently declining, and so are traditional forms of accommodation such as hotels. At the same time there is evidence that the demand for self-catering holiday properties is increasing. Yet very little is known about this sector in Switzerland. The present paper attempts to identify the number of Swiss self-catering properties and presents the results of interviews and an on-line survey, which shed light on this industry and allows the situation in Switzerland to be compared with that in other countries. The number of holiday homes in Switzerland has increased steadily since the 1980s, and could provide a valuable source of rented property and local income. The Swiss self-catering industry is highly seasonal, although rental properties are mostly available all year round. Swiss accommodation is relatively small and expensive, partly because the rent usually includes laundry and other services, not offered in other countries. Owners often rent to offset the cost of upkeep, rather than to make a profit, and this attitude is reflected in the fragmented and rather unprofessional nature of marketing, representation and communications in the sector. A number of recommendations are made for developing the industry, based on the findings.     

How do I trust thee? The employee‐organization relationship,supervisory support,and middle manager trust in the organization

Given the assumption that most employers would like to gain the trust of their employees, what would initiate this trust? This study explores the joint role of the employee‐organization relationship (EOR) and supervisory support in initiating trust among middle managers. The results from a study of 545 middle managers in China show that both EOR and supervisory support are important in creating trust, with supervisory support having a stronger influence than EOR. Further, supervisors play a synergistic role by accentuating the positive influence of the mutual investment EOR approach and attenuating the negative influence of the quasi‐spot contract EOR with the managers. Results reinforce the importance of both formal structure and social processes in cultivating employee trust in the organization. We discuss implications of these findings for future research and human resource management practices. © 2008 Wiley Periodicals, Inc.     

Polarization Orderings and New Classes of Polarization Indices

This paper explores equivalent formulations of the polarization ordering first proposed by Foster and Wolfson. Motivated by the class of polarization indices proposed by Foster and Wolfson, we have developed a class of generalized Foster-Wolfson indices. In addition, a new class of polarization indices satisfying a set of desirable axioms is also derived.